Experience Matters

I'm a senior account manager with over five years of experience leading multichannel marketing projects for top-tier clients, including the UK's Lloyds Banking Group and global brand Starbucks. I have a proven track record in enhancing client satisfaction by 20% and driving revenue growth. I'm skilled in strategic planning, project management, and cross-functional team leadership, delivering campaigns on time and within budget. I'm also experienced in using data analytics to optimise marketing strategies and maintain strong client relationships as the primary point of contact.

Roles

Senior Account Manager

Havas Helia

2021 - 2025

• Acted as a bridge between clients and business, managing projects for industry leaders like Starbucks and Lloyds Banking Group.

• Spearheaded client relationships as the single point of contact, ensuring seamless communication and project delivery.

• Oversaw project management including scheduling, resource organisation, and on-time delivery across multiple channels.

• Collaborated with strategy partners to develop marketing plans leveraging customer data analytics to boost performance.

• Managed finance tasks such as budgeting, quoting, and third-party management with accuracy and efficiency.

• Provided strategic and creative project oversight, coordinating cross-departmental briefs and presentations.

• Performed post-campaign analysis using tools like Google Analytics and Tableau to report on KPIs and strategic insights.

Marketing Partnerships Manager

Endsleigh Insurance Services Ltd.

2018 - 2021

• Campaign, project and budget management for all company B2C marketing.

• Partner relationship management for high profile business partners.

• Contract writing.

• Briefing stakeholders/agencies campaigns.

• B2C and B2B event planning.

• Provided daily leadership, coaching, and direction to team members.

• Utilised data analysis tools such as GA/Tableau to maintain KPIs and inform strategic decisions.